Entrepreneurial Wellness Coach Jazmine Wolf talks to High & Wise about the need for a clear business vision as an entrepreneur and business leader.
When you think about the responsibilities of an entrepreneur it can sometimes be overwhelming. As a business entrepreneur , it is up to you to lead your business, your people and look after your customers.
If you don’t have a really clear business vision then sometimes you can get sidetracked or caught up in the detail. If you forget the reason you created your business in the first place, people wont follow you and your brand.
This applies to your people too. Your people came to work for you and your business, therefore maintaining the values and business vision that brought them to you in the first place is really important.
You are your business. It’s about you holding on to your identity in business. As Simon Sinek once said “people don’t buy what you do, they buy why you do it”. What’s in it for your clients and customers?
What are they going to get back? What are they feeling? Brands are about feeling. My clients come to me because they like what I’m offering. They understand the concept of entrepreneur wellness.
Especially for those people who are running relatively small businesses, they understand the importance of actually looking after them and looking after their staff.
Making the right choices
Business is about making the right choices and right decisions. We can really find ourselves making decisions that can have a detrimental effect on our health. Then before we know it, we got in deeper areas which perhaps are not suited to us and we perhaps take our eye off the ball from our core business. My core business is very much about entrepreneur wellness.
I have developed my brand around entrepreneur wellness and that brand is now beginning to become an international brand. Working with people in Australia, working with people with health and wellness businesses and that is very exciting and very challenging as well.
Making the right choices also relates to making good financial decisions and investments, managing business partnerships, and aligning your decisions with your business plan. You always want to ensure you are making decisions that will reinforce and support your unique sales proposition.
Success is not just about money, especially for those entrepreneurs who have dedicated their lives to their business. Every entrepreneur has their own measure of success but usually it is not just monetary gains that makes them happy.
For many, nurturing relationships and growing business relationships are absolutely key and these business relationships grow from trust, building relationships, giving customers value, as well as relaying your business vision to your customers. All these things are key to getting repeat business as people following your brand.
My clients want to know that they are getting value for their business. My clients also want to know about extra products and things that I’m selling within the business.
For example, I record coaching programmes and coaching meditations. Some of my products are generic programmes around overcoming limiting beliefs. I am also
just creating some leadership programmes. All these offerings really add value and they are programmes that are unique to me, my business and what I’m offering.
I feel like a success not only because I have valued clients who recommend me and benefit from our relationships but because I can offer them added value and products to help them be a success as well. I measure my success by the success of my clients.
Obviously, money is nice too but for my entrepreneur wellness it is more about doing something I am passionate about, helping people I respect and like, and doing something I love each and every day.
Really, to me, to summarise entrepreneur wellness it is about happiness. It is about being the most healthy, fit and supported person you can be so you are ready and able to help your clients.
Practising self care and ensuring that you focus on first you and then your business, especially when you are your business. This is the key to success. It sounds complete common sense but trust me, if you focus on your entrepreneur wellness first and foremost, the rest will come.
Click here to read Jazmine’s article about how Entrepreneurs think about money.